What you need to do is find out what they’re doing right and what they’re doing wrong which can be improved on.įor example, you might find in your research that adding a video to a “faceless” company creates trust and can increase form completions by an extra 5%. Let’s say an insurance company comes to you and asks you to increase their leads through their website. You need to know examples or companies with bad websites and marketing and also examples of companies with good websites and marketing. The best way to do this is to read case studies. This is where you need to equip yourself better to either speak from a position of knowledge or experience. Now it’s time to provide a solution – how you can help the business achieve their goal. What you are doing here is showing that there is a major problem that needs to be solved, which leads us on to the solution. “According to your data, only 2% of website visitors result in free consultations and 10% of free consultations result in paying clients.” The first point to mention is the company’s goal, so it’s relatable: This is the MOST important aspect of the Proposal.
This document showcases that you understand the project, the business needs, and that you can provide the solution for them.
Once you have all this information, you’ll be able to create the perfect proposal. This will then justify further questioning, and help you decide whether you should bother sending a proposal through. “ Do you have a budget set aside for this project and is it at least over $xxx (insert your absolute minimum desired amount)?” If you feel like the client has a very limited budget, you can ask them: Is there anything else you would like me to know about?.When would you like the project completed by?.Do you have professional images and a brand identity?.How many clients/sales do you get on an average month?.
How do you currently get new clients/customers?.What is an average client/customer worth to your business?.What makes you unique from your competitors?.What is the desired action you would like a website visitor to do?.Here are 10 questions to ask your prospective client: Before you send the proposal, you need to know a few things.
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